“Grace, refinement and lighthearted fun float from the cloud-like dress, daintily balanced glass and casually posed model in “Martini and Rossi” by Marcello Dudovich (1878 - 1962). One of Italy’s leading poster artists, Dudovich is known for his vibrantly colored, dramatic ads for Ricordi, the opera publisher who created an in-house printing operation to promote its music. Dudovich become the official poster artist for renowned fashion department store Mele and broke artistic ground with a newer style which traded Art Nouveau excesses for a more modern look.”

“Grace, refinement and lighthearted fun float from the cloud-like dress, daintily balanced glass and casually posed model in “Martini and Rossi” by Marcello Dudovich (1878 - 1962). One of Italy’s leading poster artists, Dudovich is known for his vibrantly colored, dramatic ads for Ricordi, the opera publisher who created an in-house printing operation to promote its music. Dudovich become the official poster artist for renowned fashion department store Mele and broke artistic ground with a newer style which traded Art Nouveau excesses for a more modern look.”

(via ghastlydelights)