The 1948 London Olympic poster is simple and iconic. The classic Greek Discobolus statue standing in front of the iconically British Houses of Parliament make up the poster. It is simple and straightforward and the style is still closely connected to the propaganda posters put out during World War II. Due to the short time frame of planning for the 1948 Olympics no type of design contest was held, which could have been a reason for the simple design. 100,000 of these posters were printed and distributed throughout Great Britain, from London boroughs to travel agencies to villages in the country. All copies were used by the start of the games.
Source: The Official Report of the Organising Committee for the XIV Olympiad