![decoarchitecture:
From Dancing in the Dark: A Cultural History of the Great Depression by Morris Dickstein:
This [the styles of the Exposition Internationale des Arts Décoratifs et Industriels Modernes] is a long way from American vernacular design in the 1930s, yet the Deco impulse found its most ubiquitous flowering in the United States, albeit in the simplified, democratized form of a mischievously playful new modern style. Cultivated Americans in the 1920s looked up to the French. A downsized version of the great expo evoked widespread interest when it traveled to eight American cities in 1926. It had an almost instantaneous effect on everything from jewelry, clothes, and furnishing to graphic design, especially posters and book jackets.
Illustration is original poster for the expo.](http://24.media.tumblr.com/tumblr_m2led6IK7G1qe7vo3o1_400.jpg)
From Dancing in the Dark: A Cultural History of the Great Depression by Morris Dickstein:
This [the styles of the Exposition Internationale des Arts Décoratifs et Industriels Modernes] is a long way from American vernacular design in the 1930s, yet the Deco impulse found its most ubiquitous flowering in the United States, albeit in the simplified, democratized form of a mischievously playful new modern style. Cultivated Americans in the 1920s looked up to the French. A downsized version of the great expo evoked widespread interest when it traveled to eight American cities in 1926. It had an almost instantaneous effect on everything from jewelry, clothes, and furnishing to graphic design, especially posters and book jackets.
Illustration is original poster for the expo.
